Wizebooks - Marketing Management: a South African Perspective

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Home / Marketing Management: a South African Perspective

R 80.00 OFF!

Mike Cant; CH van Heerden

ISBN: 9781485125204

Estimated Dispatch Date: 05 Oct 2020

Was R 630.00

now R 550.00

Out of Stock, but more on the way.

Description

With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.

Product Information

ISBN13 (SKU)	9781485125204
Title	Marketing Management: a South African Perspective
Author	Mike Cant; CH van Heerden
Edition	3rd
Publisher	Juta
Publication Date	2017
Country of Publication	South Africa
Publishing Status	-
Format Type	Physical
Number of Pages	816
Institutions	UNISA ,University of Johannesburg,Varsity College,Vega
Course Codes	PPBM06W,PMRM04K,MNM1601,PMRM03J,PMRM02H,PMRM01G ,MNM3048,MAR221U ,,,MAKT5112,MAKT5112w,MKTG5111,MRKA020,MRKB020,MRKT5111,MRKT5111w,MRKT5112,MRKT6211,MRKT6211w,MRKT6212,MRKT6212w

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