Description
With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.
Product Information
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ISBN13 (SKU)
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9781485125204
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Title
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Marketing Management: a South African Perspective
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Author
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Mike Cant; CH van Heerden
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Edition
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3rd
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Publisher
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Juta
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Publication Date
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2017
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Country of Publication
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South Africa
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Publishing Status
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-
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Format Type
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Physical
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Number of Pages
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816
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Institutions
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UNISA ,University of Johannesburg
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Course Codes
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PPBM06W,PMRM04K,MNM1601,PMRM03J,PMRM02H,PMRM01G ,MNM3048,MAR221U
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