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Mike Cant; CH van Heerden
ISBN: 9781485125204
Estimated Dispatch Date: 05 Oct 2020
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Description

With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.

Product Information

ISBN13 (SKU) 9781485125204
Title Marketing Management: a South African Perspective
Author Mike Cant; CH van Heerden
Edition 3rd
Publisher Juta
Publication Date 2017
Country of Publication South Africa
Publishing Status -
Format Type Physical
Number of Pages 816
Institutions UNISA ,University of Johannesburg,Varsity College,Vega
Course Codes PPBM06W,PMRM04K,MNM1601,PMRM03J,PMRM02H,PMRM01G ,MNM3048,MAR221U ,,,MAKT5112,MAKT5112w,MKTG5111,MRKA020,MRKB020,MRKT5111,MRKT5111w,MRKT5112,MRKT6211,MRKT6211w,MRKT6212,MRKT6212w
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