Description
South Africa has been in the international spotlight for a number of reasons in the past few years, some of them negative, which has posed challenges to PR companies. More and more businesses are realising the importance of a good reputation and the value of publicising their positive achievements.
Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.
Product Information
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ISBN13 (SKU)
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9781485125211
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Title
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Public Relations - Theory & Practice
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Author
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L Fourie; MC Cant
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Edition
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2nd
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Publisher
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Juta
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Publication Date
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2017
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Country of Publication
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South Africa
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Publishing Status
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-
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Format Type
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Physical
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Number of Pages
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288
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Institutions
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UNISA,IIE MSA,Varsity College,Vega
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Course Codes
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MNM2607,CCPL01N,CCPL02P,PRCS05Y,SSPR01D,CCOM5111,CCOM5121,CCOM5122,PPRP5112,PRBR7312,PRBR7312p,PRBR7312w
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