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L Fourie; MC Cant
ISBN: 9781485125211
Estimated Dispatch Date: 06 Oct 2020
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Description

South Africa has been in the international spotlight for a number of reasons in the past few years, some of them negative, which has posed challenges to PR companies. More and more businesses are realising the importance of a good reputation and the value of publicising their positive achievements. Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.

Product Information

ISBN13 (SKU) 9781485125211
Title Public Relations - Theory & Practice
Author L Fourie; MC Cant
Edition 2nd
Publisher Juta
Publication Date 2017
Country of Publication South Africa
Publishing Status -
Format Type Physical
Number of Pages 288
Institutions UNISA,Varsity College,Vega
Course Codes MNM2607,CCPL01N,CCPL02P,PRCS05Y,SSPR01D,CCOM5111,PRBR7312,PRBR7312p
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