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R 60.00 OFF!
Winnie Sereeco; Ian Maseko; Karen Booysen
ISBN: 9781485129165
Estimated Dispatch Date: 08 Nov 2021
Was R 490.00
now R 430.00
Out of Stock but can order for you. Non Refundable!


Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs devise profitable products and services that did not previously exist. This process requires entrepreneurs to have major skills in different business areas. The second edition of this book is about entrepreneurship in the South African business environment, and about the entrepreneurial process. It highlights three main aspects, namely: the entrepreneurial part of starting and running a business; the marketing of products and services; and the financial aspects of a profitable and sustainable business.

Product Information

ISBN13 (SKU) 9781485129165
Title Dynamics of Entrepreneurship
Author Winnie Sereeco; Ian Maseko; Karen Booysen
Edition 2nd
Publisher Juta
Publication Date 2019
Country of Publication South Africa
Format Type Physical
Number of Pages 448
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