Marketing Research

Marketing Research
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Marketing Research
J. Wiid, C. Diggines
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Estimated Dispatch Date: 22 Aug 2022

Marketing Research

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Description

Marketing research can be a daunting subject if not taught correctly. The mere mention of inferential statistics or statistical significance causes many students to close their minds and develop a mental block towards the topic. This is largely because most texts spend too little time teaching students the basic concepts before ploughing into the analysis of data and associated statistical formulas. Marketing Research follows a simple layout that is easy to read with text that is written in understandable, plain English. It will equip undergraduate marketing students with the skills necessary to plan and conduct basic marketing research projects in an efficient and effective manner, in a business world which demands more and more information on which to base decisions.

Product Information
ISBN13 (SKU)
9781485129240
Title
Marketing Research
Author
J. Wiid, C. Diggines
Edition
4th
Publisher
Juta
Publication Date
2020
Country of Publication
South Africa
Publishing Status
-
Format Type
Physical
Institutions
University of Pretoria, UNISA, Rosebank College, Vega
Course Codes
BEM314, MNM3702, MARE6311, REMI7119
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Marketing Research (E-Book)
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