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Jan Wiid; Colin Diggines
ISBN: 9781485129240
Estimated Dispatch Date: 06 Oct 2020
Was R 460.00
now R 400.00
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Description

Marketing research can be a daunting subject if not taught correctly. The mere mention of inferential statistics or statistical significance causes many students to close their minds and develop a mental block towards the topic. This is largely because most texts spend too little time teaching students the basic concepts before ploughing into the analysis of data and associated statistical formulas. Marketing Research follows a simple layout that is easy to read with text that is written in understandable, plain English. It will equip undergraduate marketing students with the skills necessary to plan and conduct basic marketing research projects in an efficient and effective manner, in a business world which demands more and more information on which to base decisions.

Product Information

ISBN13 (SKU) 9781485129240
Title Marketing Research
Author Jan Wiid; Colin Diggines
Edition 4th
Publisher Juta
Country of Publication South Africa
Format Type Physical
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