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CH van Heerden; A Drotsky
ISBN: 9781485129264
Estimated Dispatch Date: 26 Oct 2020
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Description

The electronic age has brought many changes to the world of marketing and sales. More people are communicating in cyberspace to access more information about products, services and brands. New methods of selling and communicating with customers are invented virtually on a daily basis. And the extended use of social media is placing new demands on marketers, sales managers and sales practitioners around the world. Despite this upheaval, retailers and marketers believe that personal selling — the age-old art of person-to-person communication between a salesperson and a prospective customer, is here to stay — although it should be adapted to incorporate technological developments.

Product Information

ISBN13 (SKU) 9781485129264
Title Personal Selling
Author CH van Heerden; A Drotsky
Edition 4th
Publisher Juta
Publication Date 2018
Country of Publication South Africa
Format Type Physical
Number of Pages 288
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