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M. Tait; M Robert-Lombard
ISBN: 9781485129288
Estimated Dispatch Date: 11 Dec 2020
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Description

Organisations that want to continue being successful in today's global competitive market, where customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM) with a strong focus on Customer Relationship Management (CRM). CRM enables organisations to provide excellent real-time customer service through the effective use of individual account information. This requires a more complex approach, since organisations need to investigate and satisfy customer needs, and have to build relationships with existing and potential customers. CRM of the future will have to secure state-of-the-art customer management services delivered to customers through the Cloud to establish a convenient, but professional, customer management service.

Product Information

ISBN13 (SKU) 9781485129288
Title Relationship Marketing and CRM
Author M. Tait; M Robert-Lombard
Edition 4th
Publisher Juta
Publication Date 2018
Country of Publication South Africa
Format Type Physical
Number of Pages 288
Institutions UNISA
Course Codes CCCR02J,MNM3712,SCRM01D,PBNK06X,CCCR01H,PRCS063
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