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K.M. Makhitha
ISBN: 9781485129325
Estimated Dispatch Date: 10 Aug 2021
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Description

Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain. Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain. Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.

Product Information

ISBN13 (SKU) 9781485129325
Title Marketing Value Chain
Author K.M. Makhitha
Edition 1st
Publisher Juta
Publication Date 2018
Country of Publication South Africa
Format Type Physical
Number of Pages 224
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