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K. M. Makhitha
ISBN: 9781485129349
Estimated Dispatch Date: 27 May 2022
Was R 410.00
now R 360.00
Low stock (Online, In Store)


In the developed world, which is a mature market, many businesses are finding that opportunities for growth have declined. As a result, they are seeking growth opportunities in developing economies. Africa is an emerging market, with some countries outpacing developed nations in economic growth. It has the fastest growing population and an exploding middle class with more disposable income. The continent is open for business and has become an investment destination of choice.

Product Information

ISBN13 (SKU) 9781485129349
Title Marketing in Africa
Author K. M. Makhitha
Publisher Juta
Publication Date 2019
Country of Publication South Africa
Format Type Physical
Number of Pages 288
Institutions UNISA
Course Codes MNM2615

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