Description
In the developed world, which is a mature market, many businesses are finding that opportunities for growth have declined. As a result, they are seeking growth opportunities in developing economies. Africa is an emerging market, with some countries outpacing developed nations in economic growth. It has the fastest growing population and an exploding middle class with more disposable income. The continent is open for business and has become an investment destination of choice.
Product Information
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ISBN13 (SKU)
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9781485129349
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Title
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Marketing in Africa
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Author
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KM Makhitha
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Publisher
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Juta
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Publication Date
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2019
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Country of Publication
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South Africa
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Format Type
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Physical
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Number of Pages
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288
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Institutions
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UNISA
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Course Codes
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MNM2615
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