Marketing in Africa - 9781485129349
Marketing in Africa
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Marketing in Africa
K. M. Makhitha
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21 Jul 2025
Marketing in Africa
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Description
In the developed world, which is a mature market, many businesses are finding that opportunities for growth have declined. As a result, they are seeking growth opportunities in developing economies. Africa is an emerging market, with some countries outpacing developed nations in economic growth. It has the fastest growing population and an exploding middle class with more disposable income. The continent is open for business and has become an investment destination of choice.
Product Information
ISBN13 (SKU)
9781485129349
Title
Marketing in Africa
Author
K. M. Makhitha
Publisher
Juta
Publication Date
2019
Country of Publication
South Africa
Format Type
Physical
Number of Pages
288
Institutions
UNISA
