Marketing - An Introduction (E-Book)
Marketing - An Introduction (E-Book)
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Marketing - An Introduction (E-Book)
M Cant
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Marketing - An Introduction (E-Book)
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Description
A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An Introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions. The book is written in an accessible style and is presented in an easy-to-understand format which makes teaching and learning about the principles of marketing much simpler.
Product Information
ISBN13 (SKU)
9781485130369
Title
Marketing - An Introduction
Author
M Cant
Edition
3rd
Publisher
Juta
Publication Date
2021
Country of Publication
South Africa
Format Type
E-Book - Vitalsource
