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MC Cant, CH van Heerden, K Makhitha
ISBN: 9781485130987
Estimated Dispatch Date: 27 Jan 2022
Was R 600.00
now R 520.00
In Stock (Online Only)


With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.

Product Information

ISBN13 (SKU) 9781485130987
Title Marketing Management: A South African Perspective
Author MC Cant, CH van Heerden, K Makhitha
Edition 4th
Publisher Juta
Publication Date 2021
Country of Publication South Africa
Publishing Status -
Format Type Physical
Number of Pages 816
Institutions UNISA,HSM,IIE MSA,Rosebank College,Varsity College,Vega
Course Codes MNM1601,,BUSM6212*,HOSMA6211,HOSP6211,MAKT5112,MAKT5112*,MARK5111p,MART5111,MART5122,MKTG5111,MKTG5121,MKTG5122,MKTG6211,MRKA020,MRKA020*,MRKB020*,MRKT5111,MRKT5111f,MRKT6211,MRKT6211f
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