Wize Books - Marketing Management - A South African Perspective

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Home / Marketing Management - A South African Perspective

R 80.00 OFF!

Cant MC ; van Heerden CH ; Makhitha K

ISBN: 9781485130987

Estimated Dispatch Date: 30 Sep 2021

Was R 610.00

now R 530.00

Low stock (Online Only)

Description

With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.

Product Information

ISBN13 (SKU)	9781485130987
Title	Marketing Management - A South African Perspective
Author	Cant MC ; van Heerden CH ; Makhitha K
Edition	4th
Publisher	Juta
Publication Date	2021
Country of Publication	South Africa
Publishing Status	-
Format Type	Physical
Number of Pages	816
Institutions	HSM,IIE MSA,Rosebank College,Varsity College,Vega
Course Codes	HOSMA6211,HOSP6211,MAKT5112,MAKT5112w,MARK5111p,MART5111,MART5122,MKTG5111,MKTG5121,MKTG5122,MKTG6211,MRKA020,MRKB020,MRKT5111,MRKT5111f,MRKT6211,MRKT6211f,MRKT6211w,MRKT6212w

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