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Cant, MC
ISBN: 9781485130994
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With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.

Product Information

ISBN13 (SKU) 9781485130994
Title Marketing Management 4e
Author Cant, MC
Edition 4th
Publisher Juta
Country of Publication South Africa
Publishing Status -
Format Type E-Book - Vitalsource
Number of Pages 816
Institutions Rosebank College,Varsity College
Course Codes MAKT5112w,MART5111w,MART5122w,MRKT5111w,MRKT5112w,MRKT6211w,MRKT6212w
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