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Robert R Ulmer; Timothy L Sellnow; Matthew W Seeger
ISBN: 9781506315737
Estimated Dispatch Date: 05 Oct 2021
Was R 1 400.00
now R 1 220.00
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Description

In this fully updated Fourth Edition of Effective Crisis Communication, three of today's most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.

Product Information

ISBN13 (SKU) 9781506315737
Title Effective Crisis Communication - Moving From Crisis to Opportunity
Author Robert R Ulmer; Timothy L Sellnow; Matthew W Seeger
Edition 4th
Publisher Sage UK
Publication Date 2018
Country of Publication United States
Format Type Physical
Number of Pages 240
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