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Tracy L Tuten; Michael R Solomon
ISBN: 9781526423863
Estimated Dispatch Date: 16 Oct 2020
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Description

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights.

Product Information

ISBN13 (SKU) 9781526423863
Title Social Media Marketing
Author Tracy L Tuten; Michael R Solomon
Edition 3rd
Publisher Sage UK
Publication Date 2018
Country of Publication United Kingdom
Format Type Physical
Number of Pages 448
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