Need Help?
Support via Live Chat
For SURE the fastest way to get our attention! Check “me” out in the right hand corner of your screen. During ZZZ time, please leave us a message and we will be sure to contact you first thing in the morning.
Support Via Email
If you cannot find what you are looking for, then please drop us an Email – if it exist, we will get it for you at the best possible price in the quickest possible time!
Support Via Phone
For the past 5 years and going forward we will continue to serve YOU! Give us a tinkle during store operating hours.
Close
Track my order?
Track My Order
Close
012 362 5885
FREE DELIVERY - ORDERS OVER R1500*
Cart: 0 item(s) R 0.00
Item
 
Price
Subtotal R 0.00
R 200.00 OFF!
a
ISBN: 9781526423870
Estimated Dispatch Date: 13 Oct 2021
Was R 1 550.00
now R 1 350.00
Out of Stock but can order for you. Non Refundable!

Description

Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives:1. Community;. Publishing ;Entertainment ; Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga.

Product Information

ISBN13 (SKU) 9781526423870
Title Social Media Marketing
Edition 3rd
Publisher SAGE UK
Publication Date 2018
Country of Publication United Kingdom
Format Type Physical
Number of Pages 448
Facebook Twitter Linked In