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Annmarie Hanlon
ISBN: 9781526426673
Estimated Dispatch Date: 09 Nov 2020
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Description

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered.

Product Information

ISBN13 (SKU) 9781526426673
Title Digital Marketing - Strategic Planning & Integration
Author Annmarie Hanlon
Edition 1st
Publisher Sage UK
Publication Date 2019
Country of Publication United Kingdom
Format Type Physical
Number of Pages 416
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