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R Kozinets
ISBN: 9781526444707
Estimated Dispatch Date: 20 May 2022
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Description

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.

Product Information

ISBN13 (SKU) 9781526444707
Title Netnography : The Essential Guide to Qualitative Social Media Research
Author R Kozinets
Edition 3rd
Publisher SAGE UK
Publication Date 2019
Country of Publication United Kingdom
Publishing Status -
Format Type Physical
Number of Pages 472
Institutions Stadio - School of Fashion
Course Codes CBN372
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