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Zubin Sethna ; Jim Blythe
ISBN: 9781526450005
Estimated Dispatch Date: 03 May 2021
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Description

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.

Product Information

ISBN13 (SKU) 9781526450005
Title Consumer Behaviour
Author Zubin Sethna ; Jim Blythe
Edition 4th
Publisher SAGE UK
Publication Date 2019
Country of Publication United Kingdom
Format Type Physical
Number of Pages 576
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