Description
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.
The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.
Product Information
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ISBN13 (SKU)
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9781526450005
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Title
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Consumer Behaviour
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Author
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Zubin Sethna ; Jim Blythe
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Edition
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4th
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Publisher
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SAGE UK
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Publication Date
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2019
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Country of Publication
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United Kingdom
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Format Type
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Physical
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Number of Pages
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576
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