Need Help?
Support via Live Chat
For SURE the fastest way to get our attention! Check β€œme” out in the right hand corner of your screen. During ZZZ time, please leave us a message and we will be sure to contact you first thing in the morning.
Support Via Email
If you cannot find what you are looking for, then please drop us an Email – if it exist, we will get it for you at the best possible price in the quickest possible time!
Support Via Phone
For the past 7 years and going forward we will continue to serve YOU! Give us a tinkle during store operating hours.
Track my order?
Track My Order
012 362 5885
Cart: 0 item(s) R 0.00
Subtotal R 0.00
R 470.00 OFF!
Zubin Sethna ; Jim Blythe
ISBN: 9781526450005
Estimated Dispatch Date: 23 May 2022
Was R 3 630.00
now R 3 160.00
Low stock (Online Only)


Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.

Product Information

ISBN13 (SKU) 9781526450005
Title Consumer Behaviour
Author Zubin Sethna ; Jim Blythe
Edition 4th
Publisher SAGE UK
Publication Date 2019
Country of Publication United Kingdom
Format Type Physical
Number of Pages 576
Facebook Twitter Linked In