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Joep P Cornelissen
ISBN: 9781526491978
Estimated Dispatch Date: 12 Nov 2020
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Description

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition: A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications.

Product Information

ISBN13 (SKU) 9781526491978
Title Corporate Communication - A Guide to Theory and Practice
Author Joep P Cornelissen
Edition 6th
Publisher Sage UK
Publication Date 2020
Country of Publication United Kingdom
Format Type Physical
Number of Pages 336
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