Social Media Marketing
Social Media Marketing
R
R 920.00
Social Media Marketing
Tracy L. Tuten
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Estimated Dispatch Date:
20 Apr 2024
Social Media Marketing
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Description
The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.
Product Information
ISBN13 (SKU)
9781529731989
Title
Social Media Marketing
Author
Tracy L. Tuten
Edition
4th
Publisher
SAGE UK
Publication Date
2021
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
488
Institutions
MANCOSA, Vega
Course Codes
SMMD
