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Tracy L. Tuten
ISBN: 9781529738018
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Description

*Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma.

Product Information

ISBN13 (SKU) 9781529738018
Title Social Media Marketing
Author Tracy L. Tuten
Edition 4th
Publisher SAGE UK
Format Type E-Book - Vitalsource
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