Nancy R Lee; Philip Kotler
ISBN: 9781544371863
Estimated Dispatch Date:
08 Nov 2021
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Description
Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.
Product Information
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ISBN13 (SKU)
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9781544371863
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Title
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Social Marketing - Behavior Change for Social Good
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Author
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Nancy R Lee; Philip Kotler
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Edition
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6th
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Publisher
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Sage UK
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Publication Date
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2019
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Country of Publication
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United States
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Format Type
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Physical
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