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Jenn Visocky O'Grady; Ken Visocky O'Grady
ISBN: 9781631592621
Estimated Dispatch Date: 29 Sep 2020
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Description

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. A Designer's Research Manual was one of the first books to apply research practices to the benefit of visual communication designers.

Product Information

ISBN13 (SKU) 9781631592621
Title A Designers Research Manual: Succeed in Design by Knowing your Clients and understanding what they really need
Author Jenn Visocky O'Grady; Ken Visocky O'Grady
Edition 2nd
Publisher Booksite
Publication Date 2017
Country of Publication United States
Format Type Physical
Number of Pages 208
Institutions Vega
Course Codes BRCC8411,BRCC8411p,DECU7312,DECU7322
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