Description
Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. A Designer's Research Manual was one of the first books to apply research practices to the benefit of visual communication designers.
Product Information
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ISBN13 (SKU)
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9781631592621
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Title
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A Designers Research Manual: Succeed in Design by Knowing your Clients and understanding what they really need
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Author
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Jenn Visocky O'Grady; Ken Visocky O'Grady
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Edition
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2nd
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Publisher
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Booksite
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Publication Date
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2017
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Country of Publication
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United States
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Format Type
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Physical
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Number of Pages
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208
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Institutions
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Vega
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Course Codes
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BRCC8411,BRCC8411p,DECU7312,DECU7322
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