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HB Klopper; E North
ISBN: 9781775780335
Estimated Dispatch Date: 09 Oct 2020
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Description

The first of its kind in South Africa, Brand management constitutes an invaluable tool to the growing number of academic institutions now offering this exciting subject. Making use of both local and international examples and cases, the subject is approached from a holistic, yet applied perspective. Written in an accessible style, this book assists both students and practitioners to develop the ability to manage brands from the outset to the ultimate outcome.

Product Information

ISBN13 (SKU) 9781775780335
Title Brand Management
Author HB Klopper; E North
Edition 1st
Publisher Pearson SA
Publication Date 2012
Country of Publication South Africa
Format Type Physical
Number of Pages 464
Institutions Unisa,Vega
Course Codes MNM3710,MNM3601,BRBB8411,BRBB8411p
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