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C Jooste; J Strydom; F du Plessis; A Berndt
ISBN: 9781775781271
Estimated Dispatch Date: 07 Oct 2020
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Description

Applied Strategic Marketing discusses the strategic role of marketing management in modern organisations. The focus is on how managers choose and manage the markets they serve, how they handle competition and what strategies they devise in order to build brand value and customer relationships. This book guides the reader through the different phases of the strategic planning process and provides a framework for designing and implementing a marketing plan.

Product Information

ISBN13 (SKU) 9781775781271
Title Applied Strategic Marketing
Author C Jooste; J Strydom; F du Plessis; A Berndt
Edition 4th
Publisher Pearson SA
Publication Date 2012
Country of Publication South Africa
Format Type Physical
Number of Pages 512
Institutions UNISA
Course Codes PAMM01P,PAMM04S,PAMM03R,PAMM02Q,PABM109
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