Description
Applied Strategic Marketing discusses the strategic role of marketing management in modern organisations. The focus is on how managers choose and manage the markets they serve, how they handle competition and what strategies they devise in order to build brand value and customer relationships. This book guides the reader through the different phases of the strategic planning process and provides a framework for designing and implementing a marketing plan.
Product Information
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ISBN13 (SKU)
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9781775781271
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Title
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Applied Strategic Marketing
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Author
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C Jooste; J Strydom; F du Plessis; A Berndt
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Edition
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4th
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Publisher
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Pearson SA
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Publication Date
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2012
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Country of Publication
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South Africa
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Publishing Status
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-
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Format Type
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Physical
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Number of Pages
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512
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Institutions
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UNISA,Milpark
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Course Codes
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PAMM01P,PAMM04S,PAMM03R,PAMM02Q,PABM109,MSMA01-9
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