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P Kotler; G Armstrong; M Tait; J Beneke; K Bhowan; E Botha; S Cassim; J de Jager; R George; C Gerber; N Mazibuko; M Mpinganjira; I Niemann-Struweg; S Perks
ISBN: 9781775789499
Estimated Dispatch Date: 30 Sep 2020
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Description

A team of academics has adapted the text by integrating recent South African research, data, examples and case studies. This edition retains the practical, approachable and accessible style of the original text, which makes for an engaging and informative book. Its content coverage, while broad, is also in-depth, and it skilfully integrates both local and global examples.

Product Information

ISBN13 (SKU) 9781775789499
Title Principles of Marketing: Global and Southern African Perspectives
Author P Kotler; G Armstrong; M Tait; J Beneke; K Bhowan; E Botha; S Cassim; J de Jager; R George; C Gerber; N Mazibuko; M Mpinganjira; I Niemann-Struweg; S Perks
Edition 2nd
Publisher Pearson SA
Publication Date 2015
Country of Publication South Africa
Format Type Physical
Number of Pages 766
Institutions UNISA
Course Codes AECP223
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