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B. Connett, R. Abratt, M. Cant, G. Fenich, P. Kotler, G. Armstrong, M. Tait, N. Rammile, J. Van Zyl, C. Rootma
ISBN: 9781775956471
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Description

Sales Planning and Operations provides suitable content for 2nd-year courses in sales management. It is a custom publication compiled by Lucia Geyer from CTI, which combines content from the following four established Pearsonbooks: Sales Management third edition by Connett, Abratt and Cant; Principles of Marketing: Global and Southern African Perspectives by Kotler, Armstrong andTait; Sales Management in Action by Visser; and Meetings, Expositions, Events and Conventions: An Introduction to the Industry third edition byFenich. This comprehensive compilation includes up-to-date content on the following topics: The personal selling process; Buyer behaviour in the consumer and business market; The sales presentation; Sales management and strategies; Sales forecasting and budgeting; Sales planning, recruitment and selection; Sales training and development.

Product Information

ISBN13 (SKU) 9781775956471
Title Sales, Planning and Operations
Author B. Connett, R. Abratt, M. Cant, G. Fenich, P. Kotler, G. Armstrong, M. Tait, N. Rammile, J. Van Zyl, C. Rootma
Edition 1st
Publisher Pearson SA
Publication Date 2014
Format Type E-Book - Vitalsource
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