B. Connett, R. Abratt, M. Cant, G. Fenich, P. Kotler, G. Armstrong, M. Tait, N. Rammile, J. Van Zyl, C. Rootma
ISBN: 9781775956471
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Description
Sales Planning and Operations provides suitable content for 2nd-year courses in sales management. It is a custom publication compiled by Lucia Geyer from CTI, which combines content from the following four established Pearsonbooks: Sales Management third edition by Connett, Abratt and Cant; Principles of Marketing: Global and Southern African Perspectives by Kotler, Armstrong andTait; Sales Management in Action by Visser; and Meetings, Expositions, Events and Conventions: An Introduction to the Industry third edition byFenich. This comprehensive compilation includes up-to-date content on the following topics: The personal selling process; Buyer behaviour in the consumer and business market; The sales presentation; Sales management and strategies; Sales forecasting and budgeting; Sales planning, recruitment and selection; Sales training and development.
Product Information
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ISBN13 (SKU)
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9781775956471
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Title
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Sales, Planning and Operations
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Author
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B. Connett, R. Abratt, M. Cant, G. Fenich, P. Kotler, G. Armstrong, M. Tait, N. Rammile, J. Van Zyl, C. Rootma
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Edition
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1st
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Publisher
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Pearson SA
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Publication Date
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2014
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Format Type
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E-Book - Vitalsource
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