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Roger Horberry ; Gyles Lingwood
ISBN: 9781780671819
Estimated Dispatch Date: 10 May 2021
Was R 630.00
now R 550.00
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Description

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

Product Information

ISBN13 (SKU) 9781780671819
Title Read me: 10 Lessons for Writing Great Co
Author Roger Horberry ; Gyles Lingwood
Edition 2014
Publisher Gardners
Publication Date 2014
Country of Publication United Kingdom
Publishing Status -
Format Type Physical
Number of Pages 192
Institutions Vega
Course Codes COWR5111,COWR5112
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