Description
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.
Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies.
Product Information
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ISBN13 (SKU)
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9781780675664
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Title
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Marketing Fashion: Strategy, Branding and Promotion
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Author
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K Kubel
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Edition
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2nd
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Publisher
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Laurence King
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Publication Date
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2015
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Country of Publication
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United Kingdom
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Format Type
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Physical
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Number of Pages
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240
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Institutions
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Vega
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Course Codes
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FARB6211
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