Need Help?
Support via Live Chat
For SURE the fastest way to get our attention! Check β€œme” out in the right hand corner of your screen. During ZZZ time, please leave us a message and we will be sure to contact you first thing in the morning.
Support Via Email
If you cannot find what you are looking for, then please drop us an Email – if it exist, we will get it for you at the best possible price in the quickest possible time!
Support Via Phone
For the past 5 years and going forward we will continue to serve YOU! Give us a tinkle during store operating hours.
Close
Track my order?
Track My Order
Close
012 362 5885
FREE DELIVERY - ORDERS OVER R1500*
Cart: 0 item(s) R 0.00
Item
 
Price
Subtotal R 0.00
R 40.00 OFF!
a
DA Aaker; E Joachimsthaler
ISBN: 9781847398352
Estimated Dispatch Date: 25 Sep 2020
Was R 280.00
now R 240.00
Low stock.

Description

David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadershipis the visionary key to business success in the future.

Product Information

ISBN13 (SKU) 9781847398352
Title Brand Leadership
Author DA Aaker; E Joachimsthaler
Edition 1st
Publisher Simon & Schuster
Publication Date 2009
Country of Publication United Kingdom
Format Type Physical
Number of Pages 368
Institutions Vega
Course Codes BMBS7311,BMBS7311p,BRST7311
Facebook Twitter Linked In