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DA Aaker; E Joachimsthaler
ISBN: 9781847398352
Estimated Dispatch Date: 28 Oct 2021
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David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadershipis the visionary key to business success in the future.

Product Information

ISBN13 (SKU) 9781847398352
Title Brand Leadership
Author DA Aaker; E Joachimsthaler
Edition 1st
Publisher Simon & Schuster
Publication Date 2009
Country of Publication United Kingdom
Publishing Status -
Format Type Physical
Number of Pages 368
Institutions Vega
Course Codes BMBS7311,BMBS7311p,BRST7311
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