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E Kim; AM F; H Kim
ISBN: 9781847882936
Estimated Dispatch Date: 18 Jan 2021
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Description

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics, such as the impact of fashion consumption on the environment, economic development, and socio-cultural change, as well as the impact of social responsibility and the digital consumer on current fashion trends.

Product Information

ISBN13 (SKU) 9781847882936
Title Fashion Trends: Analysis and Forecasting
Author E Kim; AM F; H Kim
Edition 1st
Publisher Bloomsbury
Publication Date 2011
Country of Publication United Kingdom
Format Type Physical
Number of Pages 192
Institutions Vega
Course Codes FRET6212
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