Events Management

Events Management
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Events Management
J. Allen, I. McDonnell, G. A. J. Bowdin, W. O'Toole, R. Harris
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Events Management

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Description

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learning.

Product Information
ISBN13 (SKU)
9781856178181
Title
Events Management
Author
J. Allen, I. McDonnell, G. A. J. Bowdin, W. O'Toole, R. Harris
Edition
3rd
Publisher
Jonathan Ball
Publication Date
2010
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
740
Institutions
NWU
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