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Thomas Oosthuizen
ISBN: 9781920292140
Estimated Dispatch Date: 08 Feb 2021
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Description

An invaluable marketer's tool and an ultimate guide to marketing and brand management, The Brand Book covers challenges faced by most company executives and marketers today and outlines a new how-to approach with easy-to-follow illustrated examples. A comprehensive guide to the dos and don'ts of marketing, the book demystifies marketing and brand jargon by using examples at both local and global levels. Some of the key features discussed include how to build and manage brands, identifying new opportunities for brand growth, techniques for launching new brands and ensuring their success, and discussing marketing return on investment (ROI)

Product Information

ISBN13 (SKU) 9781920292140
Title The Brand Book
Author Thomas Oosthuizen
Edition 1st
Publisher Booksite
Publication Date 2013
Country of Publication South Africa
Format Type Physical
Number of Pages 150
Institutions Vega
Course Codes BMAM021
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