Description
An invaluable marketer's tool and an ultimate guide to marketing and brand management, The Brand Book covers challenges faced by most company executives and marketers today and outlines a new how-to approach with easy-to-follow illustrated examples. A comprehensive guide to the dos and don'ts of marketing, the book demystifies marketing and brand jargon by using examples at both local and global levels. Some of the key features discussed include how to build and manage brands, identifying new opportunities for brand growth, techniques for launching new brands and ensuring their success, and discussing marketing return on investment (ROI)
Product Information
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ISBN13 (SKU)
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9781920292140
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Title
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The Brand Book
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Author
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Thomas Oosthuizen
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Edition
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1st
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Publisher
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Booksite
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Publication Date
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2013
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Country of Publication
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South Africa
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Format Type
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Physical
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Number of Pages
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150
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Institutions
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Vega
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Course Codes
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BMAM021
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