Description
Research Methods for Business and Social Science Students aims to present a clear discussion of the research methods employed in various disciplines related to our daily life problems. The theoretical basis of research methods is explained clearly and succinctly. Collecting data is a key part of the book and this includes both qualitative and quantitative methods of data collection, along with the advantages and disadvantages of each method. The book also describes in clear terms how students can analyse data, interpret results and link these to the literature review and hence their own contribution. It sets out a range of fundamental ideas in research methods, such as deductivism and inductivism, and explains why methodology is not the same as method. In this second edition every chapter has been re-written to be more readable and also to include more examples.
Product Information
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ISBN13 (SKU)
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9788132113669
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Title
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Research Methods for Business and Social Science Students
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Author
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John Adams; Hafiz TA Khan; Robert Raeside
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Edition
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2nd
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Publisher
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Sage UK
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Publication Date
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2014
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Country of Publication
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India
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Format Type
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Physical
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Number of Pages
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304
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Institutions
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Vega
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Course Codes
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THCB9519
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