Architecting Experience: a Marketing Science and Digital Analytics ...

Architecting Experience: a Marketing Science and Digital Analytics Handbook
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Architecting Experience: a Marketing Science and Digital Analytics Handbook
S. R. Wheeler
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Estimated Dispatch Date: 13 Jul 2022

Architecting Experience: a Marketing Science and Digital Analytics Handbook

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Description

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience

Product Information
ISBN13 (SKU)
9789814678414
Title
Architecting Experience: a Marketing Science and Digital Analytics Handbook
Author
S. R. Wheeler
Publisher
Marston UK
Publication Date
2016
Country of Publication
Singapore
Format Type
Physical
Number of Pages
280
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