Introduction to Information Systems

Introduction to Information Systems
Introduction to Information Systems
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Introduction to Information Systems
J. O'Brien, G. Marakas
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Introduction to Information Systems

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Description

O'Brien's Introduction to Information Systems 16e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text's focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making. The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.

Product Information
ISBN13 (SKU)
9780071318044
Title
Introduction to Information Systems
Author
J. O'Brien, G. Marakas
Edition
16th
Publisher
McGraw-Hill
Publication Date
2012
Country of Publication
United States
Format Type
Physical
Number of Pages
732
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