Crafting and Executing Strategy

Crafting and Executing Strategy
Crafting and Executing Strategy
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Crafting and Executing Strategy
J. Hough, A. A. Thompson, J. E. Gamble, A. J. Strickland
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Crafting and Executing Strategy

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Description

Based on the reputable US text the 2nd Southern African Edition of Crafting & Executing Strategy covers what every senior-level or entry-level MBA student in Southern Africa needs to know about crafting, executing and aligning business strategies, through presentation of core concepts and analytical techniques. A separate case and readings sections build on the main text by demonstrating the theory in practice. The core concepts are explained in language that Southern African students can grasp and provide relevant examples as used by small, medium and large SA companies.

Product Information
ISBN13 (SKU)
9780077127541
Title
Crafting and Executing Strategy
Author
J. Hough, A. A. Thompson, J. E. Gamble, A. J. Strickland
Edition
2nd
Publisher
McGraw-Hill
Publication Date
2011
Country of Publication
United States
Format Type
Physical
Number of Pages
544
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