Retail Marketing - 9780077157654

Retail Marketing
Retail Marketing
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Retail Marketing
S. Ennis
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Retail Marketing

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Description

Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company's value proposition, are considered.

Product Information
ISBN13 (SKU)
9780077157654
Title
Retail Marketing
Author
S. Ennis
Edition
1st
Publisher
McGraw-Hill
Publication Date
2015
Country of Publication
United States
Format Type
Physical
Number of Pages
418
Institutions
University of Johannesburg
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