Exploring Innovation (E-Book)
Exploring Innovation (E-Book)
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Exploring Innovation (E-Book)
D. Smith
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Exploring Innovation (E-Book)
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Description
The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
Product Information
ISBN13 (SKU)
9780077158408
Title
Exploring Innovation
Author
D. Smith
Edition
2nd
Publisher
McGraw-Hill
Publication Date
2015
Country of Publication
United States
Format Type
E-Book - Vitalsource
Number of Pages
360
Institutions
University of Pretoria
