Competitive Intelligence for Information Professionals

Competitive Intelligence for Information Professionals
Competitive Intelligence for Information Professionals
R
R 1670.00 R 1920.00 SAVE R 250.00
Competitive Intelligence for Information Professionals
M. Nelke, C. Håkansson
Out of Stock Can Order Non Refundable
Estimated Dispatch Date: 14 Mar 2024

Competitive Intelligence for Information Professionals

Share:
Description

Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors’ own experiences when working with competitive intelligence in international corporations are also included.

Product Information
ISBN13 (SKU)
9780081002063
Title
Competitive Intelligence for Information Professionals
Author
M. Nelke, C. Håkansson
Edition
1st
Publisher
Elsevier
Publication Date
2015
Format Type
Physical
Number of Pages
152
Related Products
Chat