Fashion: From Concept to Consumer

Fashion: From Concept to Consumer
Fashion: From Concept to Consumer
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Fashion: From Concept to Consumer
G. S. Frings
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Fashion: From Concept to Consumer

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Description

An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!

Product Information
ISBN13 (SKU)
9780131590335
Title
Fashion: From Concept to Consumer
Author
G. S. Frings
Edition
9th
Publisher
Pearson UK
Publication Date
2007
Format Type
Physical
Number of Pages
496
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