Strategic Marketing - Decision-Making and Planning
Strategic Marketing - Decision-Making and Planning
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Strategic Marketing - Decision-Making and Planning
P. Reed
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09 May 2024
Strategic Marketing - Decision-Making and Planning
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Description
This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes.
Product Information
ISBN13 (SKU)
9780170241236
Title
Strategic Marketing - Decision-Making and Planning
Author
P. Reed
Edition
4th
Publisher
Cengage
Publication Date
2014
Country of Publication
Australia
Format Type
Physical
Number of Pages
304
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