Consumer Behaviour (E-Book)
Consumer Behaviour (E-Book)
R
R 640.00
Consumer Behaviour (E-Book)
R. Shambare, E. Botha, D. du Toit, G. Donga, L. Ehlers, B. Jacobs, T. Maree
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Consumer Behaviour (E-Book)
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Description
Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.
Product Information
ISBN13 (SKU)
9780190411695
Title
Consumer Behaviour
Author
R. Shambare, E. Botha, D. du Toit, G. Donga, L. Ehlers, B. Jacobs, T. Maree
Edition
2nd
Publisher
Oxford University press
Publication Date
2021
Country of Publication
South Africa
Format Type
E-Book - Vitalsource
