Strategic Marketing - 9780190737276

Strategic Marketing
Strategic Marketing
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Strategic Marketing
M. Villiers, F. Goldman, S. Herbst, J. McCoy
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Strategic Marketing

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Description

Strategic Marketing third edition deals with the concept and formulation of strategic marketing through discussions on environmental analysis and the marketing processes that support the different levels of strategic decision-making in an organisation. The new edition focuses on the rational analytical processes that support marketing strategy, and applies and evaluates marketing concepts through both southern African and African case studies. The textbook deals with the creation of strategic marketing objectives, as well as the necessary theoretical approaches. The textbook is aimed at senior undergraduate degree or diploma students at universities and universities of technology.

Product Information
ISBN13 (SKU)
9780190737276
Title
Strategic Marketing
Author
M. Villiers, F. Goldman, S. Herbst, J. McCoy
Edition
3rd
Publisher
Oxford University press
Publication Date
2020
Country of Publication
South Africa
Format Type
Physical
Institutions
IIE MSA, Rosebank College, Varsity College
Course Codes
MAKT7311, MKTG7321, MRKT7321
Related Products
E-Book
R 670.00
Strategic Marketing (E-Book)
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