Entrepreneurship and New Venture Management

Entrepreneurship and New Venture Management
Entrepreneurship and New Venture Management
R
R 530.00 R 610.00 SAVE R 80.00
Entrepreneurship and New Venture Management
I. Van Aardt, S. Bezuidenhout
Out of Stock Can Order
Estimated Dispatch Date: 29 Jul 2024

Entrepreneurship and New Venture Management

Share:
Description

ntrepreneurship and New Venture Management 7e Content editors: I van Aardt and S Bezuidenhout Authors: H Bendeman, W Clarence, P Sifolo and E Swanepoel Entrepreneurship and New Venture Management 7e provides comprehensive coverage of all facets of entrepreneurship, including marketing, finance, HR, and operations management. The book discusses various theoretical aspects to be considered when starting a new business venture and offers practical examples to show the real-life application of the theory. This new edition has been streamlined to ensure all the relevant theoretical aspects to be considered when starting a new business venture are easily accessible to students. The theory is supported with example and case studies, including South Africa success stories. In particular, there is a focus on digital marketing and technology which can enable and support small businesses.

Product Information
ISBN13 (SKU)
9780190738396
Title
Entrepreneurship and New Venture Management
Author
I. Van Aardt, S. Bezuidenhout
Edition
7th
Publisher
Oxford University press
Publication Date
2023
Format Type
Physical
Number of Pages
496
Related Products
Chat