Introduction to Business Management

Introduction to Business Management

Description

Introduction to Business Management 12e is a market-leading textbook which is used widely at both universities and universities of technology. It is an introductory-level text which provides a contextual framework of the business environment and topical themes before delving into the management functions in more detail. It also offers a broad overview of the main principles of the business functions namely operations management, human resources, marketing management, financial management, and purchasing and supply management.

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