Strategic Communication: South African Perspectives

Strategic Communication: South African Perspectives
Strategic Communication: South African Perspectives
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Strategic Communication: South African Perspectives
B. Verwey
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Strategic Communication: South African Perspectives

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Description

Strategic Communication straddles the disciplines of Business Communication, Stakeholder Communication, Public Relations and Integrated Marketing Communications. Strategic Communication: South African perspectives breaks down these silos and emphasise the importance of a holistic and strategic approach to communication. This textbook will offer a South African perspective on the emerging discipline and practice of strategic communication.

Product Information
ISBN13 (SKU)
9780190751234
Title
Strategic Communication: South African Perspectives
Author
B. Verwey
Edition
1st
Publisher
Oxford University press
Publication Date
2021
Country of Publication
South Africa
Format Type
Physical
Number of Pages
512
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