International Marketing

International Marketing
International Marketing
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International Marketing
S. Burgess, C. Bothma
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International Marketing

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Description

International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners.

Product Information
ISBN13 (SKU)
9780195991185
Title
International Marketing
Author
S. Burgess, C. Bothma
Edition
2nd
Publisher
Oxford University press
Publication Date
2011
Country of Publication
South Africa
Format Type
Physical
Number of Pages
603
Institutions
Rosebank College
Course Codes
MKTG7321, MKTG7322
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