Strategic Brand Management
Strategic Brand Management
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R 630.00
Strategic Brand Management
R. Rosenbaum-Elliott, L. Percy, S. Pervan
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17 May 2024
Strategic Brand Management
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Description
Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world. Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and employ. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and compete for consumer loyalty.
Product Information
ISBN13 (SKU)
9780198704201
Title
Strategic Brand Management
Author
R. Rosenbaum-Elliott, L. Percy, S. Pervan
Edition
3rd
Publisher
Oxford University press
Publication Date
2015
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
352
