Strategic Marketing: Creating Competitive Advantage

Strategic Marketing: Creating Competitive Advantage
Strategic Marketing: Creating Competitive Advantage
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Strategic Marketing: Creating Competitive Advantage
D. West, J. Ford, E. Ibrahim, M. Montecchi
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Estimated Dispatch Date: 22 Feb 2024

Strategic Marketing: Creating Competitive Advantage

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Description

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers. The book's clear four-part structure mirrors the industry's most widely-used strategic marketing framework.

Product Information
ISBN13 (SKU)
9780198856764
Title
Strategic Marketing: Creating Competitive Advantage
Author
D. West, J. Ford, E. Ibrahim, M. Montecchi
Edition
4th
Publisher
Oxford University Press Uk
Publication Date
2022
Format Type
Physical
Number of Pages
600
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