Strategic Marketing: Theory and Applications for Competitive Advantage

Strategic Marketing: Theory and Applications for Competitive Advantage
Strategic Marketing: Theory and Applications for Competitive Advantage
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Strategic Marketing: Theory and Applications for Competitive Advantage
P. Venter, M. Jansen Van Rensburg
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Strategic Marketing: Theory and Applications for Competitive Advantage

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Description

Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

Product Information
ISBN13 (SKU)
9780199044931
Title
Strategic Marketing: Theory and Applications for Competitive Advantage
Author
P. Venter, M. Jansen Van Rensburg
Edition
2nd
Publisher
Oxford University press
Publication Date
2014
Country of Publication
South Africa
Format Type
Physical
Number of Pages
400
Institutions
University of Johannesburg
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E-Book
R 670.00
Strategic Marketing (E-Book)
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